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Today marks the start of week nine (out of 11) in Strategic Marketing Management. This class is coming to a close and when that happens, I will officially be half way through my MBA program at Norwich University. The assignment this week is an individual assignment (as opposed to the many group projects we’ve had this ...
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I love group projects! It puts a stress on us as a team that forces us to work together. In my first two terms at Norwich University, we’ve had a group project at the end of the term. We would all get on conference calls and hash out the details of what ends up being a 25-30 page final paper on the topic we’re ...
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Marketing and creative writing is an odd mix. They go together like pork chops and marshmallows. I mention this because our professor made it clear this week that not only are we learning about marketing, but this is a writing class as well. I am writing this post because of a situation I ran into near the end of my 4-year ...
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Today is the first day of Strategic Marketing Management! Also, when I am done with this class, I will be half way through my MBA program!
In this term, we will take the view of a senior marketing executive in a multi-national corporation. We begin with a strategic high-level view of marketing by understanding the differences and ...
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