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Today marks the start of week nine (out of 11) in Strategic Marketing Management. This class is coming to a close and when that happens, I will officially be half way through my MBA program at Norwich University. The assignment this week is an individual assignment (as opposed to the many group projects we’ve had this ...
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Week two of Strategic Marketing Management is at a half-way point. Is it what I expected? So far, I’d have to say yes. We’re not too far into the class, but we’re analyzing some things with the products sold by our own company. I know I’ve said it before, but one of the things I really love about the ...
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Today is the first day of Strategic Marketing Management! Also, when I am done with this class, I will be half way through my MBA program!
In this term, we will take the view of a senior marketing executive in a multi-national corporation. We begin with a strategic high-level view of marketing by understanding the differences and ...
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