I apologize for this long post, but the more I think about the multiple masters degrees, (and I have now looked in the post graduate certificates), the more complex (and confusing?) my thoughts become around it.
The important starting assumption for my discussion is that my audience, like myself, is committed to life-long learning. In that case, one of the real attractions that I have to the on-line Masters Degree (or any post-graduate work) is the specificity of the education. A bachelor’s is full of an awful lot of the courses that “round you out”. For the purposes of this post, I’ll accept the argument that this is important when you’re 18, and haven’t done enough living to really know much. It’s less important once you’re my age (and hopefully well rounded due to life experience) and want to learn specific things, and focus on areas of interest.
For work one wants to get the skills and knowledge that are either directly applicable to your existing job, or directly applicable to a desired job (in the event of a planned career change). For general personal development, any program that is of interest will be more appealing if it’s all on-point. From my point of view, this is where the “non-cohort” style of distance and/or on-line learning is most beneficial. The “cohort” style of education is too restrictive, and seems to run counter to the greatest benefit of on-line education, flexibility (but that’s another discussion).
Where I did my first Masters (in a classroom setting), there were a number of students who were taking the MBA for personal development reasons, and not because they were wanting to develop their careers (a few were even retired). I’ve got my eye on a professional development Masters (the MS Occupational Safety & Health at CSU, application sent, “yeah me!”), and an eye on a personal interest masters (the M.Sc. in Maritime Archaeology through the University of Ulster, post grad diploma first, then the M.Sc. thesis – and I have a project in mind).
Based on the friends & associates I have, it is pretty fair to say that the average professional will continue to formally learn (through classroom sessions) all kinds of things over their life. I’m surprised that we don’t see more people earning Masters or post-graduate certificates. The time & financial commitment for these pursuits is easily equal to doing post graduate work. Consider one non-professional activities of mine, becoming a scuba diving instructor.
Based on a review of the course standards, I have spent a minimum of 256 hours in class-room briefings & 260 hours (assuming 4 hours per dive) of in-field diving/practical training to become a technical diving instructor. Call that the equivalent of 36 credit hours. It doesn’t include the experience requirements (as logged experience is required to qualify for certain certification levels), which probably accounts to another 260 hours (or 65 dives). Add in some of the non-core certifications, medic first aid training, etc. and the time & effort was easily the same as I committed to my MBA. The MBA was a lot cheaper (but diving doesn’t pay for itself after all of the insurance, membership fees, gear maintenance, etc….).
My friends associates all spend a lot of time training in various areas of interest. Some are martial artists (having achieved 3rd or 4th Dan, call those over 3000 training hours), others in Search & Rescue (easily 96 hours of training annually, not to mention all of the specialty courses they add like Wilderness First Aid, High Angle Rescue, Cave Rescue, etc.) that add a lot of time), various Coaching certifications (have a kid, get a coaching certification, and end up with a job that doesn’t pay….except for the satisfaction of spending quality time with your family).
I have a sneaking suspicion that I’ll probably add a few more post grad certificates and/or degrees as I make it through life. If I hit the jackpot (literally or figuratively) I’d probably pursue a doctorate, but as long as I have to work to pay the bills I can’t commit to the work required to crank out a thesis.
I guess the end point of this rambling post is, “What is the target market for all of the on-line degrees? Professionals trying to upgrade? Perhaps educators are missing an entire market segment, all those retiring baby boomers with time & disposable income seeking to take on a new challenge? Or even older Gen-X’ers like myself who are committed life-long learners?”