Oh sure, most people have heard of DL and many probably even have an opinion on it, ill informed or not. What I'm saying is that most people know very little about DL. Kind of like flat taxes vs. the system we have now. Most people have heard of it, few understand or it'd already be policy. But there I go getting political. :)
UofP generally does not get good word of mouth endorsements. I work with some UofP grads and even where I work more people slam them than not. When I finished my MBA online I had to argue against a couple of people spouting off that it's "easier" to get a degree online. Even though most people are familiar with the concept, how it works, how well it is accepted and how to go about it are usually still up in the air.