Today marks the start of week nine (out of 11) in Strategic Marketing Management. This class is coming to a close and when that happens, I will officially be half way through my MBA program at Norwich University. The assignment this week is an individual assignment (as opposed to the many group projects we’ve had this term).
In each seminar of the Norwich MBA we as students are tasked with applying course concepts to our own company. A dual purpose of the individual workplace assignment is to learn key concepts through application to our own company and to better understand the organization in which we work in as it pertains to the functional area of the class (in this case, marketing).
In week one, we were tasked with describing the marketing function of our organization and our role in the marketing process (or how we saw a marketing function being implemented in the organization if we were not directly involved). I personally am not involved in the big marketing operation, but with some change in strategy over the last few months, my department is involved in selling things. My understanding of marketing has grown on a daily basis.
Because of this transition at work, I have been able to contribute meaningful material and carry on conversations about something that I have a grasp on. I used to always say that I was in technical/engineering/management because I couldn’t sell hot chocolate to an Eskimo. I always loved the concept of marketing, but never really took well to the idea of doing it for a living.
Now that I am diving in, I can see my role expanding. I think this class has helped to expand my horizons and made me more effective in my role at work. I’ve said it many times and I will say it again. One great thing about the MBA program at Norwich is that you get to use your own organization to use the skills learned over the course of the program. It’s fun and rewarding at the same time.
Now that we’re on the downside of this particular class, I am beginning to look forward to Strategic Operations Management.
Do you have any questions about distance education or anything in this post? Feel free to contact Scott anytime!
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About WheelCipher
Scott is a strategic consultant in the customer care industry and an avid amateur photographer.
You can see his work at http://gallery.scottdavis.info
He has experience in the high-technology industry in management, engineering, and support positions with Time Warner Cable, Dell Computer Corporation, UUNET Technologies, Wayport and others.
Scott started his degree program in 2003, and had no prior college credit before jumping into the distance learning environment. He graduated in October 2007 having attained an A.A.S. in Information Technology and a B.S. in Management from Kaplan University.
In 2009, he graduated with his MBA from Norwich University and is now a student at Gonzaga University.
Scott LOVES fan mail. You can e-mail him any questions about distance learning at sdavis@wheelcipher.net