Today is the first day of Strategic Marketing Management! Also, when I am done with this class, I will be half way through my MBA program!
In this term, we will take the view of a senior marketing executive in a multi-national corporation. We begin with a strategic high-level view of marketing by understanding the differences and relationship between business and marketing strategy. How management measures the financial performance of marketing programs is a critical skill that we will cover. We will then apply what we learn to the identification and development of market opportunities and the evaluation of various strategic approaches for growth in different market situations that we will come to know very well.
I am not a “marketing guy” by discipline, but I love marketing. I really like to analyze the psychology behind getting people to buy things. Also, I like to analyze why people buy things (or why people don’t buy things). It’s fascinating stuff to me.
I know I’ve mentioned in previous posts over the last several months that one of the keys to being successful in any topic is to put forth the extra effort and read outside materials that are not provided by the school. It’s always a good thing to get some books on the topic you are studying. You will need some outside references for your papers and you will always learn something new that might not be covered in the textbook. I do this with every class I take.
In an effort to further my education in marketing, I have been hitting the local Half Price Books stores to pick up any of the titles by Seth Godin. This guy is pretty cool and puts a spin on marketing that I have never experienced. You might want to check out his books. Even if you are not into marketing, the material is still very entertaining and informative.
Some links for you:
Wikipedia: http://en.wikipedia.org/wiki/Seth_Godin
Blog: http://sethgodin.typepad.com/
Home Page: http://www.sethgodin.com/sg/
Here’s to marketing!
Scott Davis is a manager for a large media and communications company in Austin, TX. He has worked there since June of 2001. Scott has an Associates degree in Information Systems and a Bachelors degree in Management from Kaplan University. In 2009, Scott will have earned his MBA from Norwich University. He loves fan mail and feedback from his readers. His hobbies include distance education issues, educational research, organizational leadership, training, and photography. Scott's blog is titled "Divide by Zero". He enjoys fielding questions from people who are interested in distance education. So if you have anything on your mind, please feel free to drop him a line from the contact page listed below. All inquiries will be answered as soon as possible.
Scott is also active on LinkedIn.
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About WheelCipher
Scott is a manager for a large media, communications, and Internet company in Austin, Texas. He's been in that position since June 2001. He has experience in the high-technology industry in management, engineering, and support positions with Dell Computer Corporation, UUNET Technologies, Wayport and others.
Scott started his degree program in 2003, and had no prior college credit before jumping into the distance learning environment. He graduated in October 2007 having attained an A.A.S. in Information Technology and a B.S. in Management from Kaplan University.
He is now a MBA student at Norwich University
Scott maintains his own blog at ScottDavis.info where he talks about business, education, politics, technology and society.