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My A.T. Still University Experience

Admissions Counselors on Commission

“At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.” — Roger Staubach

No one likes to admit being wrong, and I'm certainly no exception.  But recently over on the forum I was discussing the University of Phoenix with Donald11.  He insisted that they pay their admissions people on commission.  I believed that federal student loan regulations prohibit this.  But ultimately I was wrong and he was right, as the rule is only that commissions cannot be the only factor in how admissions people are paid, and he found a reference where the University of Phoenix say that they do use commissions as a factor in admissions compensation.

This raises an interesting discussion of its own, though.  Surely the University of Phoenix isn't the only school that has this policy.  What are the ramifications of admissions people being paid on commission, even just partly?  Is it a problem?  Some might argue that schools that have this policy will encourage their admissions people to enrol as many students as possible, whether the school is a good fit for those students or not.  But then the schools have the incentive to do that anyway, especially since the amount available to each student from guaranteed federal student loans is so high.  And that's true whether the schools is for profit or not.  At the same time, there's not much point bringing in students if the school doesn't do a good job of giving them a reason to stay.

Perhaps the thing for all prospective students to remember is that admissions people, however friendly or even well-meaning, are there to represent the school's interests, not yours.  Yes, they can be a good source of information, and for some questions one might have about a school they're the best place to get definitive answers.  But whatever their title may be, they're not counselors or advisors; they're salespeople.

As a final note, comments are always welcome here, but this issue is interesting enough that I created a thread on the forum to discuss it, in case anyone's interested.

Next up, does the University of California at Berkeley really need a bailout from federal taxpayers?  Their executives seem to think so.

Image courtesy of Cosmic Kitty

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Published Friday, September 25, 2009 8:28 AM by SteveFoerster
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CWE said:

Even if commissions were forbidden, workarounds abound.  For example, top performers could be promoted to higher-paying 'team leader' positions that they kept only so long as they remained top performers, and the bottom 10-25% could get the axe every fiscal quarter.  In some contexts, getting to keep your job is indistinguishable from a bonus or a commission.

While I fully recognize the potential for corruption in admissions with an outright commission structure, academic departments and the executive suite bear some responsibility, as well.  If Admissions is signing up students who are not ready, willing, and able to fulfill the requirements of their programs, then Academics should dismiss those students.  If Academics fears the wrath of Administration and waters down programs in order to keep attrition rates low, then the problem originates in the executive suite and not in the admissions representatives' compensation structure.

September 25, 2009 9:51 AM
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About SteveFoerster

I'm an educational technologist and administrator who loves distance learning. I completed my Bachelor's in Information Systems by distance, and went on to do a Master's in Educational Technology almost entirely online.

Now it's time for doctoral study, and I've decided to stick with eLearning for many reasons, chief among them that the Doctor of Health Education program that interested me wasn't available from a local university. Also, I'm married with four school-age kids, so I definitely need the flexibility that online learning can provide. This program at A.T. Still University met my needs.

My other interests include veganism, developing world issues, open educational resources and free culture, and individual liberty.

A.T. Still University


A.T. Still University instills in students the knowledge, integrity, compassion, and experience needed to address the needs of the whole person.

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SteveFoerster

I'm an educational technologist and administrator who loves distance learning. I completed my Bachelor's in Information Systems by distance, and went on to do a Master's in Educational Technology almost entirely online.

Now it's time for doctoral study, and I've decided to stick with eLearning for many reasons, chief among them that the Doctor of Health Education program that interested me wasn't available from a local university. Also, I'm married with four school-age kids, so I definitely need the flexibility that online learning can provide. This program at A.T. Still University met my needs.

My other interests include veganism, developing world issues, open educational resources and free culture, and individual liberty.

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